MARKETING THAT’S BUILT TO LAST,
not built to perform once.
Marketing Strategist specialising in Social Media, Influencer Marketing and Brand Communication. Working with consumer brands, startups and organisations across the DACH region and Europe.
Many brands know they should invest in social media and influencer marketing – but lack a clear strategy or the internal resources to execute it well. The result: content that looks busy but doesn’t build anything.
I work with consumer brands to develop smart social and influencer strategies grounded in brand thinking – built for long-term impact, not short-term spikes. And I support their teams in bringing them to life. My role ranges from strategic consulting to hands-on campaign support or interim leadership in marketing teams.
SERVICES
Strategy: For brands that want a clear direction.
- Social media strategy
- Influencer marketing strategy
- Brand communication frameworks
- Channel and content planning
Campaigns & Launches: For products and campaigns that need to land.
- Influencer campaigns
- Product launches
- Creator partnerships
- Integrated social activations
Fractional Marketing Support: For teams that need senior expertise without hiring full-time.
- Interim social / Influencer lead
- Strategic sparring with founders or teams
- Campaign planning and coordination
- Cross-team communication
hello there.
I’M ASTRID,
A MARKETING STRATEGIST.
Based in Cologne, Germany, with a background in social media, PR, influencer marketing and brand communication.
Over the past years I have worked with startups, agencies, international consumer brands and organisations across different industries — from lifestyle and consumer goods to technology and cultural projects.
Being based in Germany and working in both German and English allows me to support brands operating in the DACH region as well as international markets. My approach connects brand strategy, social media and creator collaborations — from the initial concept through to production and execution.
I also run my own Instagram community of 17k — so I know what it feels like to build and nurture an audience from the inside.
When I’m not working, you’ll find me at a flea market, in a Cologne café with a good book and an oat cappuccino, or tending to my balcony garden.
SELECTED WORK
Global B2B Manufacturer
LinkedIn strategy and Thought Leadership framework for the DACH region. Focus on repositioning the brand from product communication to industry expertise.
CGI & Fashion Tech Studio
Social media presence built from scratch around a completely new concept – virtual models and 3D assets for the fashion industry. Strong visual storytelling at its core.
Lifestyle & Cosmetics Brand
Full social media strategy and content direction for Instagram and Facebook. Focus on community building and influencer partnerships.
Consumer Baby & Kids Brand
Influencer management, PR and social media strategy for the German market. Building brand awareness through targeted creator collaborations, integrated communication and live events.
European Lifestyle & Home Décor Brand
Full social media management across the DACH region – strategy, planning, content creation (photo and video) and execution across Instagram, Facebook and Pinterest.
More detailed project examples are available upon request.
LET’s WORK TOGETHER
Every project starts with a conversation.
I’d love to hear about your brand, your goals and where you’re stuck. Whether you’re looking for strategic support, a sparring partner or someone to lead a campaign from start to finish. Let’s find out if we’re a good fit.
BEYOND CLIENT WORK
KURT UND HERBERT
A small sustainable fashion label I created. T-shirts and sweaters designed with intention and produced responsibly. A personal project built around the things I believe in: aesthetics, sustainability and radical self-love.